About AASC
Since 2021, AASC has been working in Marrakech to transform the lives of NEET youth (not in employment, education, or training).
Addressing a Critical Challenge
In response to the challenge faced by 1.7 million NEETs in Morocco, we offer concrete opportunities for training and professional integration, with a special focus on the hospitality and tourism sector, a key pillar of the local economy.
Our Approach
We adopt an innovative and immersive pedagogy to meet the needs of both young people and employers.
Human Skills
Building confidence, time management, teamwork, and emotional intelligence.
Language Training
French, English, and Spanish tailored to the hospitality industry.
Specialized Training
Practical modules for careers in reception, culinary arts, customer service, and event management.
Personal Projects
Tailored support to help young people design professional projects aligned with their aspirations.
RiseHY × Park Hyatt Marrakech
A global initiative transforming the lives of opportunity youth through hospitality careers.
What is RiseHY?
RiseHY is Hyatt's global program designed to empower opportunity youth by providing them with the skills, training, and employment opportunities in the hospitality industry. The program aims to hire 10,000 opportunity youth by 2025 across Hyatt properties worldwide.
Program Impact
Placement Rate
Training Hours
Core Modules
CDI Contracts
Our Partnership
Since 2023, AASC has partnered with Park Hyatt Marrakech to implement the RiseHY initiative in Morocco. This collaboration creates a direct pathway for NEET youth to access quality training and employment opportunities in one of the world's leading hospitality brands.
Specialized Training
Tailored curriculum developed with Park Hyatt professionals
Internship Opportunities
Hands-on experience in various hotel departments
Long-term Employment
Potential for permanent positions after successful completion
Global Standards
Training aligned with international hospitality excellence
Global youth hiring goal by 2025
Partnership launched in Marrakech
First graduating class at Park Hyatt Marrakech
Voices of Change
Hear from our program graduates who have transformed their lives through our training and placement initiatives.
"Thanks to Madame Bahija and her association, I got a second chance in life. The RiseHY program helped me secure a work contract at Park Hyatt Marrakech. I now have a career I'm proud of."
Youssef
Guest Relations Associate | Park Hyatt Marrakech
News & Recent Events
Stay updated with our latest achievements, events, and program milestones.
RiseHY 2024 Graduation Ceremony
We celebrated the graduation of 25 young participants from our RiseHY program at Park Hyatt Marrakech. All graduates have secured employment opportunities.
New Partnership with Tourism Ministry
AASC has signed a new partnership with Morocco's Ministry of Tourism to expand our training programs to three additional cities in 2024.
Hospitality Skills Workshop
Industry professionals conducted a specialized workshop on luxury hospitality standards for our current program participants.
Our Impact
Since our creation, we've made a significant difference in the lives of NEET youth.
Participant success rate in securing employment or further training
NEETs in Morocco we aim to help
Years of impact in Marrakech
Successful Training Programs
Numerous young people have benefited from our tailored training programs.
100% Success Rate
All participants have secured employment or pursued further training.
Industry Partnerships
Collaborations with hospitality leaders such as Park Hyatt Marrakech have enabled dozens of young people to gain valuable professional experience.
Inclusive Programs
We have integrated NEET youth from disadvantaged backgrounds or orphanages into our programs, offering them the chance to dream big.
Changing Lives, One Young Person at a Time
With the support of our partners and initiatives like RiseHY, we are helping these young people build a brighter future while boosting Morocco's hospitality sector.
Our Partners
We collaborate with leading organizations to create opportunities for NEET youth.
Park Hyatt Marrakech
Adam Park Hotel
Local Tourism Board
Contact
Join our mission or support our work. We'd love to hear from you!
associationasc2021@gmail.com
Phone
Contact us by email for phone details
Location
Marrakech, Morocco
Send Us a Message
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