About AASC
Learn more about the African Association for Solidarity and Change and our work empowering NEET youth in Morocco.
Our Story
Founded in 2021, AASC was born from a vision to address the critical challenge of youth unemployment in Morocco.
Our Beginning
The African Association for Solidarity and Change (AASC) was established in response to the growing number of young people in Morocco who are not in education, employment, or training (NEET). With approximately 1.7 million NEETs in the country, our founders recognized the urgent need for innovative solutions.
Starting with a small team of dedicated professionals from education, hospitality, and social work backgrounds, AASC launched its first training program in Marrakech, focusing on the hospitality sector—a key driver of the local economy.
Year founded in Marrakech
Initial participants in first cohort
Growth & Impact
Since our founding, AASC has grown significantly in both scope and impact. Our partnership with Park Hyatt Marrakech through the RiseHY initiative marked a major milestone, creating direct pathways for our participants to access quality employment opportunities.
Today, AASC continues to expand its programs and partnerships, with plans to extend our reach to additional cities in Morocco. Our success is measured not just in numbers but in the transformed lives of the young people we serve.
Graduation ceremony for our 2023 cohort
Our Approach
We adopt an innovative and immersive pedagogy to meet the needs of both young people and employers.
Human Skills
Building confidence, time management, teamwork, and emotional intelligence.
Language Training
French, English, and Spanish tailored to the hospitality industry.
Specialized Training
Practical modules for careers in reception, culinary arts, customer service, and event management.
Personal Projects
Tailored support to help young people design professional projects aligned with their aspirations.
Our Training Methodology
At AASC, we believe in a holistic approach to training that addresses both technical skills and personal development. Our methodology is built on four key pillars:
Personalized Learning
We recognize that each participant comes with unique strengths, challenges, and aspirations. Our training is tailored to meet individual needs while working toward common goals.
Practical Experience
We emphasize hands-on learning through simulations, role-playing, and internships that allow participants to apply their skills in real-world settings.
Industry Alignment
Our curriculum is developed in close collaboration with industry partners to ensure that participants gain the specific skills and knowledge that employers are seeking.
Ongoing Support
Our relationship with participants doesn't end at graduation. We provide continued mentorship and support as they transition into employment and advance in their careers.
Our Programs
Discover the various initiatives we offer to empower NEET youth in Morocco.
Soft Skills Development
Focused training on essential soft skills including communication, teamwork, problem-solving, and professional etiquette.
Language Immersion
Intensive language training in English and French, with a focus on hospitality and business vocabulary.
Upcoming Events
Join us at our upcoming events and activities.
RiseHY Information Session
10:00 AM - 12:00 PM
Learn about the RiseHY program, application process, and career opportunities in hospitality.
Hospitality Career Fair
2:00 PM - 6:00 PM
Meet representatives from leading hotels and hospitality businesses in Marrakech.